The Fundamentals of Progressive Retail Loyalty Programs
The Snipp Team | February 22, 2016

The retail industry has traditionally been characterized by low margins and high fixed costs, with ever-looming price wars on the horizon. Digital technology has contributed to these challenges by providing emerging businesses with online tools enabling them to compete at lower price points. As a result, many retailers have adopted loyalty programs to offer value to shoppers while incenting them to reduce their store switching. However, many retailers still adopt a cookie-cutter approach to loyalty programs, with the same old points and limited menu of rewards. The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty. In order to provide guidance to our retail and agency partners, we present Snipp’s 2016 guide to The Fundamentals of Progressive Retail Loyalty Programs.

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