Referral marketing is the next channel for customer acquisition. Whether you are a large enterprise or an innovative new brand, online referrals can help you increase mindshare and drive significant incremental
revenue. Yet, your referral program will only be as effective as your ability to promote it. That means seizing every chance to put the opportunity to share in front of your customers.
Once you have designed your program to effectively engage your current customers and drive new customer acquisition through sharing, you need to promote it at the right time and place to make it scale.
Promotion is the key to success in referral marketing. In this guide, you will read recommendations for exactly when and where to promote referrals. Along the way, we’ll show you how companies in a variety of industries have effectively scaled their referral marketing channel through promotion.
