The Sub Sandwich and the Emotional Connection: Jersey Mike’s Q&A Part I
l360Insider

Managing a franchised restaurant brand is no small task. You have to keep a consistency of brand and a consistency in culture across many locations owned by different people. Keeping the franchisees, the employees, and the consumers engaged is a never-ending challenge.   Many brand leaders profess that keeping the culture piece intact is a key element to their company’s success. One brand that places special emphasis on culture is the sub sandwich franchise Jersey Mike’s....

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