SureStay Jumps to No. 1 thanks to Best Western’s Guidance

CEM (Customer Experience)

SureStay Hotel Group® (SureStay) is the new kid on the block when it comes to economy stays at just four years since launch, but that didn’t stop the Best Western brand from snagging one of the industry’s top loyalty awards. SureStay came in No. 1 in the J.D. Power North America Hotel Guest Satisfaction Index (NAGSI) in the economy segment, which awards brands that most satisfy guests and their needs. It also achieved the highest score in six of the seven....

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