Barclaycard first introduced the people of the United Kingdom to the credit card back in 1966. In the years since, the company has since become one of the largest multinational players in the industry. We spoke with Viren Aggarwal, strategic analytics consultant, and Vishal Morde, vice president of strategic analytics, at Barclaycard about their pursuit of loyalty within the competitive credit card marketplace.
As a senior marketer what is your biggest challenge?
Aggarwal: For us....