Running Toward Excellence: How the Houston Marathon is Perfecting Customer Loyalty
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The Chevron Houston Marathon is the largest single day sporting event in Houston. The event averages around 200,000 spectators and supporters who participate. Chevron sponsors the full marathon and Aramco sponsors the half marathon. Muffy King, Communications and Press Operations Manager, sat down with Loyalty360 to discuss the marathon’s loyalty strategy and how it has become so entrenched within the Houston community.   You are the Manager of Communications and Press....

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