Rethinking the Customer Journey at Farm Boy (Part 2 of 2)
l360Insider

In Part 1, Farm Boy CEO Jeffrey York tells Loyalty360 discussed how employee engagement and cultural buy-in are important to the regional supermarket chain headquartered in Ottawa, Ontario. In Part 2, he talks about assessing the target audience and the challenge of personalization.   Is focusing on that target audience the key? York: Go into a Market HEB store; they get it. They are not afraid of Walmart. They put out a product and the customers like them. There are a lot of....

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