Welcome to our latest “What We Are Hearing" podcast. For those of you who know have ever taken a cruise, you know that Carnival Cruise Lines is known for two things: Being family friendly and being the fun brand. Carnival, in fact, just hired former NBA superstar Shaquille O’Neill as its Chief Fun Officer.
Family friendliness and fun are two great drivers of brand loyalty, but there’s a lot more to developing great brand loyalty. Today we’re talking to....