Minding the Details Makes Better Pizza and Better Loyalty for Domino’s
l360Insider

In 2015 Domino’s launched its Piece of the Pie loyalty rewards program. In 2017 the company captured a Gold-level award at Loyalty Expo in Orlando in recognition of its efforts. Steve Kennedy, director of loyalty and Jenny Fouracre-Petko, director, public relations and charitable giving for Domino’s discuss the details of the pizza giant’s loyalty initiatives.   How do you create alignment between your customer loyalty efforts and your brand promise? Kennedy: We....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing