JCPenney Puts “Her” Needs First When it Comes to Customer Loyalty
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JCPenney is an American department store chain with over 860 locations across the country. The brand lives behind the promise of, “style and value for all.” Internally, with over 98,000 associates globally, loyalty, service, passion and courage sit at the forefront of the Company’s culture. Loyalty360 sat down with Marci Grebstein, CMO of JCPenney, to discuss the brands evolving loyalty strategy, how they personalize in today’s market, and the recent changes made to....

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