GameStop’s Authenticity and Reciprocity Creates Brand Loyalty Among Core Customers

Brand Corner
CEM (Customer Experience)

Faced with navigating an entertainment industry that has seen a tremendous amount change, GameStop continues to standout among other brands that have been decimated by digital disruption. In this regard, GameStop not only maintains a firm presence within the video gaming industry, it actually continues to build an impressive amount of brand loyalty by offering a customer experience that resonates with a core audience. GameStop, a multichannel video game and electronics retailer....

Log In to Your Loyalty360 Account

This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.

Create a Complimentary Subscriber Account

This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here

Join Now