Filling the Gaps Leads to a Smoother Customer Journey for AstraZeneca

AstraZeneca, the British–Swedish multinational pharmaceutical, and biopharmaceutical company, is the world’s eighth-largest drug company based on sales revenue. With major operations in the United States, as well as the U.K. and Sweden, AstraZeneca’s products treat an array of diseases and conditions from cancer, to cardiovascular and respiratory ailments. John McCarthy, VP global digital for AstraZeneca talks with Loyalty360 about how the company is handling the....

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