Better Customer Relationships Make for Healthier Outcomes for Banner Health
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“People are used to having a close relationship with their physician,” says Alexandra Morehouse, CMO, Banner Health. “If you survey people, almost all of them will say they want to keep their primary doctor. However, only 15 percent of those same people are willing to pay a co-pay of even $10 more to keep seeing that particular doctor. They have high loyalty until money is involved, and then they are not loyal at all.”   When patients are moving from doctor to....

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