In 2008, consumer confidence in the banking industry was at an all-time low. Millions of Americans felt insecure about their financial futures and turned their backs on the institutions they had previously trusted for many years. This came as a major blow to many banks, but a few rose to the occasion and decided to reinvent their brand. One of these banks was Ally which launched the world’s first online-only bank, fueled by a responsibility to do right by customers.
Over the....