By the numbers, Epsilon’s nationwide survey of consumers yielded the following results:
- 63% of recipients of permission-based email from travel companies said they were more likely to buy from the sending companies;
- 55% of survey respondents who receive permission-based email from travel companies said they have a more favorable opinion of those companies as a direct result of the communications;
- 50% of survey respondents who receive permission-based email from travel companies said they feel more loyal towards the sending companies and their brands.
Additional in-depth information about travel industry email branding preferences and viewpoints is available in a special report from Epsilon. Read more below.
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Epsilon Research Shows Strong Link Between Email Receipt And Choice Of Travel Company