Why are customers loyal? Why are some brands more popular than others? Often we can learn new insights to these questions and others by stepping back and looking at them from a different perspective. Understanding human behavior from a psychological standpoint, for example, can shed new light on issues that we don’t often notice when looking at them from a marketing perspective.
 
That’s why Loyalty360 is pleased to announce that Mitch Prinstein is the keynote speaker for this year’s Loyalty Expo on May 15-17, at the Caribe Royale in Orlando, Fla.
 
Prinstein is the John Van Seters Distinguished Professor of Psychology and Neuroscience, and the Director of Clinical Psychology at the University of North Carolina at Chapel Hill. He is also author of the highly acclaimed book, “Popular: The Power of Likability in a Status-Obsessed World.”
 
[Register for Loyalty Expo 2018 today and receive a free copy of “Popular.”]
 
Prinstein’s research on the psychological aspects of popularity have remarkable applications to the world of customer experience and customer loyalty. We recently spoke with Prinstein about the connection and a number of other topics.
 


Prinstein is scheduled to be the conference’s anchor keynote, speaking on the final day of the conference, Thursday, May 17.
 
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