Loyalty360 Reads: September 26th, 2018

Digital Marketing Infogroup Reports on Email Campaigning
 
According to a recent study from Yes Lifecycle Marketing, 47 percent of consumers rank email as their preferred channel for brand communications. Despite this, 55 percent report ignoring marketing emails due to inbox overload.
 
“Growing competition and shifting consumer expectations prompt marketers to start delivering more relevant content, better personalization, and unique experiences in order to move consumers along each stage of the customer journey—from awareness to loyalty,” says Jim Sturm, President of Yes Lifecycle Marketing. “Brands must get creative with their programs and use the wealth of customer data at their disposal to identify customers’ preferences and interests in order to keep them engaged.”
 
Best Western Launches Boutique Brands
 
Best Western Hotels & Resorts has introduced a pair of boutique brands: Sadie Hotel and Aiden Hotel. Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment. These brands will enable hoteliers to tap into the local flair of their market, broaden their customer base, and achieve higher RevPAR.
 
“Sadie Hotel and Aiden Hotel are chic, sophisticated, and unique brands that will reflect the style and pulse of the community they are in—bringing a sense of adventure and fun to guests at each hotel,” says David Kong, President and CEO at Best Western Hotels & Resorts. “We’re thrilled to be the first in the industry to launch a pair of boutique brands. A marketing and PR playbook for each hotel will drive social media visibility and buzz.”
 

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