Loyalty360 Reads: October 5th, 2018

Janrain and Trusona Partner to Simplify Customer Journey
 
Janrain, one of the first companies working in the customer identity and access anagement category, and Trusona, a provider of passwordless identity authentication, have announced a go-to-market partnership that will facilitate the creation of a no-username/password customer journey. The intention of the partnership is to make the customer journey easier while maintaining security within the solution stack. The two companies will target consumer fintech, insurance, and media brands who are establishing and retaining app-based relationships with their customers.
 
“Mobile devices have become the go-to for native digital consumers to not only interact with their preferred brands, but they are also rapidly becoming the de facto authentication device of choice,” says Mayur Upadhyaya, Managing Director for Europe at Janrain. “As a leading customer centric solution and inventor of social login, partnering with Trusona offers a new cutting-edge cross channel experience allowing Janrain to continue to innovate on security features without the ongoing burden of passwords.”
 
Annual Promotion Offers Double Points For Car Rentals
 
Car rental company Enterprise has launched its annual Plus Your Points promotion. The program enables members to earn double points on qualifying rentals, as well as a variety of other perks. It is also expanding this year to customers in the United Kingdom, Ireland, France, Spain, and Germany. The promotion will run through the end of January 2019.
 
In addition to receiving double points on qualifying rentals, the promotion enables Enterprise Plus members to earn bonus points for a variety of rental-related items. For example, the Explore Car Sales badge will now enable members to visit the Enterprise Car Sales page through their dashboard and earn 50 additional points. Points earned during the Plus Your Points promotion are redeemable at any time for free rental days.

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