Loyalty360 Reads: October 1st, 2018

Devilishly Spicy Chips Available From Taco Bell

Earlier this year, Taco Bell began to offer Mild- and Fire-flavored tortilla chips, as well as classic salted chips. Now, the company is expanding its flavor offerings to include Diablo-flavored tortilla chips, which will be available at participating 7-Eleven stores starting October 1st. After the 31st, Diablo-flavored chips will become available at additional grocery and convenience stores.

“Our iconic sauce packets were our original inspiration for how to give fans a new way to access a taste of Taco Bell at retail,” says Marisa Thalberg, Chief Global Brand Officer at Taco Bell. “The new Diablo Tortilla Chips build from that inspiration, letting us serve up our hottest chip yet that’s completely unique to Taco Bell, from its dark and smoky packaging with saucy wisdoms, to the flavor of the chip itself.”

Marriott International Strengthens Its Presence on Africa

From the Africa Hotel Investment Forum in Nairobi, Kenya, Marriott International has announced plans to expand its offerings across Africa. Strong demand for select-service brands and conversion opportunities are driving the momentum of growth for the company, amplified by five new hotel signings. The signings will further consolidate Marriott International’s presence in Ghana, Kenya, Morocco, and South Africa and mark the company’s entry into Mozambique.

“Marriott International’s acquisition of Protea Hotels followed by the acquisition of Starwood Hotels & Resorts Worldwide has given an impetus to our organic growth on the continent,” says Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “Today we are seeing strong owner interest in our brands, backed by our combined loyalty program, the collective strength of our global platform, and our highly-experienced, local teams. African economies have sustained unprecedented rates of growth, which have mainly been driven by a strong domestic demand, improved macroeconomic management, and increased political stability. The continent is still under capacity as far as branded hotel supply is concerned, presenting us with a fantastic opportunity to grow our brands and enhance our footprint.”

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