Early Benchmarks Show Post-Millennials on Track to Be Most Diverse, Best-Educated Generation Yet
As a new generation of Americans begins to take shape and move toward adulthood, there is mounting interest in their attitudes, behaviors, and lifestyle. But how will this generation change the demographic fabric of the United States? A new Pew Research Center analysis of Census Bureau data finds that the post-millennial generation is already the most racially and ethnically diverse generation, as a bare majority of 6- to 21-year-olds (52 percent) are non-Hispanic whites. While most are still pursuing their K-12 education, the oldest post-millennials are enrolling in college at a significantly higher rate than millennials were at a comparable age.
Enterprise Ranks Highest Among Most Satisfying Car Rental Companies
New data measuring the rate of satisfaction among car rental companies suggests that Enterprise Rent-A-Car ranks as the most fulfilling program for customers in the industry. The company, which is part of Enterprise Holdings, was ranked higher than National and Alamo, its two sister companies, in a new study published by J.D. Power last week.
J.D. Power attributes Enterprise’s strong performance to a better app and superior customer service, saying “positive staff touchpoints in the reservation and return processes are associated with the highest levels of overall rental car customer satisfaction.”