The latest news in the world of customer experience and customer loyalty.
Facebook CMO leaving
Facebook CMO Gary Briggs announced this week that he was retiring from the social media giant—four years after leaving Google to become Facebook’s first CMO. He plans to apply his talents to the Democratic Party’s mid-term election efforts, he said in a post. Considering the challenges Facebook faces trying to overcome its unintended political influences, it’s hard to tell which job is the frying pan and which one is the fire. Still, Briggs leaves a hefty task for his replacement, but also a strong footprint. Earlier this month, Briggs shared with Market Realist an overview of Facebook’s marketing initiatives.
Urban Airship Flying Toward Artificial Intelligence
Artificial Intelligence seems to be infiltrating its way through many companies these days. According to an article in GlobeNewswire Urban Airship, the Portland-based tech company that provides mobile engagement platforms and digital wallet solutions, is leveraging AI marketing to deliver relevant cross-channel messages to its customers. Last year, Urban Airship became the first mobile wallet provider to offer single-tap customer loyalty rewards with Apple Pay. Two months ago, we talked to Jabra about artificial intelligence and its potential impact on customer engagement and customer loyalty.
Gap Celebrates Iconic Past with Today’s Culture Remixers
Iconic American apparel retailer Gap wants to celebrate its past with some of today’s leading culture remixers. Gap officials this week announced via PR Newswire the launch of Gap “Archive Reissue – Logo Remix,” a collection of apparel for men and women highlighting one of the most recognized logos in the world for the past 50 years. To celebrate its evolution, the “Logo Remix” collection includes signature Gap styles, including tees, sweatshirts, and rugby shirts, thoughtfully designed with logos from throughout the decades. To launch the collection, Gap will create the “Logo Remix” film. The film brings together some of the world's leading culture remixers in a moment of joy evoked through music and movement by paying homage to the nostalgic Gap ads of the past with a modern, remixed twist. In an article we wrote last August, Evan Magliocca, Brand Marketing Manager for Baesman Insights & Marketing, talked to Loyalty360 about Gap’s interesting position in the retail space.