The latest news in the world of customer experience and customer loyalty.
Mayo, Florida Becomes Miracle Whip
Well, sort of. For one day, Kraft Foods decided to pull a marketing scheme on the innocent little town of Mayo. Kraft went all in with the marketing ploy, paying the town between $15,000 and $25,000 for the temporary change. The change included the water tower and street signs all being changed within the city. Even the mayor within the city was in on the prank, giving an interview to AP, stating, “We’re not going to be boring old Mayo anymore.” Of course, it was simply jut a temporary move, one meant to fool the town residents for a short while – nothing too serious about that right? Eh, unfortunately that’s not necessarily true. According to Inc., “That closed meeting town officials held with Kraft Heinz to plan their prank? It may have been illegal under Florida's Sunshine Law, which guarantees open access to most government meetings.” Hopefully the good natured prank by Kraft doesn’t turn into something serious down the road.
Dunkin’ Dumpin’ Donuts
Dunkin’ Brands has decided to remove the “Donuts” name from its Dunkin’ Donuts stores. Sounds a little weird doesn’t it? No, seriously say it out loud. By the end of the year, the new concept will be at 30 locations in Boston and 20 nationwide. The concept was tested in 2017 in Quincy, Massachusetts with little backlash. The move is being made as part of a larger rebranding piece within the Dunkin’ locations. The new stores will have cold-brew taps and digital ordering kiosks. As with any change, loyal DD customers are concerned about the new direction the stores will be going. Judging from the concept released by Dunkin’ in Quincy, it looks like customers have nothing to worry about whatsoever. For those who are extraordinarily concerned about the future of their favorite coffee/donut chain, more information can be found within Dunkin’s website.