For all those gamers who work up an appetite working their way up the various levels of their favorite games, Domino’s Pizza is now offering the best of both worlds. The pizza brand announced on Monday, April 2, that it is giving its Piece of the Pie loyalty members the chance to earn free pizza by beating its new Piece of the Pie Pursuit mobile game.
The game puts players in the middle of its latest television commercial, which features a custom-built Rube Goldberg machine. Players must work their way through various pizza-themed challenges, such as driving the pizza-cutter car along a boost-filled track. Players who beat all six levels of the game receive a 10 loyalty points toward a free pizza. Those who reach 60 loyalty points receive a free medium two-topping pizza.
"This is the ultimate game for pizza fanatics," said Steve Kennedy, Domino's director of loyalty. "Not only does it have six types of unique gameplay to keep you coming back for more, but it also gives Piece of the Pie Rewards members a chance to earn real-world bonus points toward free pizza."
The mobile game can be downloaded on iTunes or the Google Play store.
Domino’s is the largest pizza company in the world based on retail sales. It had global sales of more than $12.2 billion in 2017, with $5.9 billion in business being done in the United States and $6.3 billion internationally. It also ranks among the world’s top public restaurant brands with more than 14,800 stores in more than 85 markets, but generates more than 60 percent of its sales via digital channels. Its innovative ordering platforms included Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and text message using a pizza emoji.