Cheetah Digital, a cross-channel marketing software company, has acquired Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software. One of the latter company’s solutions, the Stellar Loyalty Consumer Relationship Cloud, helps brands drive engagement frequency, maximize revenue, and build more meaningful and profitable customer relationships.
Stellar’s customers include leading retail, travel, hospitality, and consumer goods brands, including Yankee Candle, Cayman Airways, CraftWorks, and Harlequin.
“We founded Stellar Loyalty with a vision to help brands deliver the most relevant and personalized experiences for their customers,” says Peter Lim, CTO and co-founder of Stellar Loyalty. “We are excited to become a part of Cheetah Digital and join them in a shared mission to create lasting connections between customers and the brands they love.”
Lim will continue to oversee Stellar’s services, support, and product teams, and will serve as Cheetah Digital’s senior vice president of Engineering and Innovation.
Stellar Loyalty’s big data architecture consumes millions of digital signals in real-time across mobile, email, web, social, and point-of-sale systems. Its first-party data structure combines batch and streaming capabilities to ingest demographic, behavioral, transactional, and contextual data to create a predictive set of consumer engagement opportunities. As a result, real-time consumer interaction profiles provide a truly comprehensive understanding of individual behavior for the marketer to deliver more relevant messages, campaigns, and offers.
Together, Cheetah Digital and Stellar Loyalty will redefine customer engagement and loyalty for B2C marketers, enabling them to create more relevant consumer experiences that drive greater revenue for their brands.
The convergence of Stellar Loyalty's architecture with Cheetah Digital’s marketing suite provides marketers with next-generation data management and superior cross-channel execution capabilities.
“Cheetah Digital’s sole mission is to serve marketers,” says Sameer Kazi, Cheetah Digital CEO. “We are committed to helping marketers solve complex challenges, to deliver profitable outcomes for their brands, and to assist them in creating meaningful experiences for their customers. The combination of Stellar Loyalty products and their talented team will allow Cheetah Digital to offer our clients the most advanced and intuitive loyalty, customer acquisition, and retention solution in the industry. The team at Stellar Loyalty shares our passion for being dedicated to marketers, and we are incredibly happy to welcome all of them to Cheetah Digital.”