Digital solutions have fared quite well for CVS in the past and, now, with the launch of CVS Pay, a new, end-to-end mobile payment solution at CVS Pharmacy, company officials are optimistic that this will further enhance the customer experience.
CVS Pay is the latest solution from CVS Health that uses digital tools to drive convenience, as the company continues to develop and invest in new ways to make healthy lifestyles easier and more accessible for customers nationwide.
Brian Tilzer, Senior Vice President and Chief Digital Officer, CVS Health, told Loyalty360 that CVS Health is dedicated to making health care convenient, personal, and affordable – and digital tools are key to delivering this experience.
“That’s why we’ve decided to develop our own payment solution, offering a seamless and end-to-end experience for our customers,” Tilzer explained. “CVS Pay is more than just payment functionality. It provides a convenient and integrated experience that simplifies the entire checkout experience, from picking up their prescription to earning ExtraCare deals.”
Customers can now use their CVS Pharmacy mobile app to streamline their checkout experiences at the store – combining multiple steps into one easy scan. For customers picking up a prescription, CVS Pay offers a simple, private and end-to-end pharmacy experience. Customers will have the ability to refill, manage multiple prescriptions and get alerts when prescriptions are ready, all within the app – and then pick up and pay using a single barcode. Customers can also link their ExtraCare card with CVS Pay, meaning a single scan at checkout will process all ExtraCare deals, earn new rewards and handle payment for the transaction.
With mobile booming now, Tilzer believes customers will enjoy CVS Pay.
“We’ve been very pleased by the success of our digital properties thus far,” he explained. “One in three CVS Pharmacy customers uses at least one or more of our digital tools. We hope that our customers will have a similarly favorable reaction to CVS Pay, as the integration will make it easier for our stores to process orders and speed up transactions.”
What makes CVS Pay unique?
“We provide our customers with tailor-made solutions that fit their everyday shopping needs,” Tilzer said. “Our own mobile app, which was built from the ground up in our own Digital Innovation Lab, based in Boston, allows us to seamlessly integrate new features like CVS Pay. CVS Pay streamlines shopping and pharmacy transactions by consolidating loyalty rewards, prescription pick up, and payment, all in one scan.”
CVS Pay is currently available in select markets, including New York, New Jersey, Pennsylvania, and Delaware and a nationwide rollout is expected to kick off later this year. The solution is available on iOS and Android devices – the same platforms as the CVS Pharmacy app.