White Papers
Contactless Payments: The ‘Tipping Point’ Is at Hand
By: Dom Morea, First Data
February 24
The move to contactless payments is gaining momentum. Consumers have a strong preference for such technology and merchants are using contactless payments to reduce waiting times, satisfy customers and boost sales.
Across the United States, a major awakening is occurring among consumers. Millions of Americans are now discovering that their new or reissued credit and debit cards (along with other form factors like key fobs and stickers) have an innovative feature: They are contactless-enabled.
(Members Only) Capitalizing on Customer Feedback
By: Allegiance/ Peppers & Rogers Group
February 03
Everybody’s doing it—or, so they think. Gathering customer feedback has become increasingly commonplace, with over three-quarters of companies now having a customer listening func- tion.1 Yet, less than one in ten describes it as innovative or cutting edge, for good reason.
The Need for Branded Online Communities
By: Aberdeen Group and Lithium
January 26
That a growing number of major consumer brands are transforming their existing static websites into interactive online communities is not only a recent trend but one that is rapidly accelerating. The business benefits these companies are deriving from their customer community initiatives have become increasingly clear and compelling, even if the metrics used for measuring success are still evolving.
By: Bob Konsewicz, Strategic Consultant, Maritz Loyalty
January 13
Sales and marketing strategies designed to influence behaviors (or influencer strategies) are built upon the premise of driving deeper engagement with a brand – whether it be with consumers, channel partners, direct sales teams or employees. In consumerbased loyalty programs, engagement can be tied to how customers interact with the brand’s points-based program - Are they redeeming for rewards? Are they logging onto the website? For channel partner or sales incentive programs, engagement can be attached to the quantity and breadth of products being sold. Measuring engagement is critical to making good marketing decisions, but few people agree on how it should be defined. Many times the process is needlessly overcomplicated. However, when approached in the right way, you can ensure a financial return.
11 Easy Ways to Improve Your Survey Response Rates
By: Josh Harker, Data Gathering Strategist, Allegiance and Kyle LaMalfa, Best Practices Director & Loyalty Expert, Allegiance
December 23
Surveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting the right mix of people to take their surveys and also getting a high enough response rate in order to ensure that their survey results are accurate.
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