This Week in Loyalty
Building Customer Driven Organizations from the Bottom Up
By: Connie Hill, Vera Centra, Inc.
March 08
Company executive leadership needs to wake up and support their customer marketing teams!
It’s no secret to marketers that today’s customers expect more from the companies they interact with. The explosion of social media and rapid growth of new communication channels illustrates how customers expect to be deeply involved in both the company and community dialogue that shapes the products and services they use. They expect their voices to be heard before their dollars are received.
Your hotel guests are more mobile than ever before. Are your marketing efforts keeping pace?
By: Mark Johnson, Loyalty 360
February 10
Armed with immediate, anytime, anywhere connectivity via their smart phones, today’s on-the-go consumers are no longer tied to their land line telephones and desktop computers. In fact, Gartner Research predicts that mobile web access will surpass traditional PCs by 2013. With the number of cell phone subscribers skyrocketing roughly 25% annually for nearly the past decade, just how mobile have your guests become when it comes to their travel plans?
By: Mark Johnson, President and CEO, Loyalty 360
January 27
Year two for Loyalty 360, the Loyalty Marketer’s Association, and we are expecting great things. 2009 was very interesting and we learned a lot since the launch of the association, Loyalty Management magazine, and our trade shows. We have seen our audiences grow in terms of web traffic and webinar attendance, and the interest in what we are doing overall continues to climb. What was first a core focus on B2C loyalty programs has expanded into a customer-driven scope encompassing the B2B, channel, and employee engagement arenas.
Through all of this interest there seems to be...
First, Do No Harm: The Loyalty Providers’ Role in Protecting Our Clients’ Brands
By: Barry Kirk, Maritz Loyalty
January 13
Talking about work over coffee with a close friend recently, she remarked, “You know, I don’t envy you your job right now. How is any company getting loyalty out of consumers in this economy?”
Her pity for me – and all loyalty marketers by proxy – is not completely unfounded. Consumer trust in U.S. business is low. In fact, its at its lowest level in 10 years, dropping from a high of 58 percent in 2008 to a dispiriting 38 percent, according to the 2009 Edelman Trust Barometer.
Loyalty 360 Weighs in on 12 Key Loyalty Marketing Trends for 2010
By: Mark Johnson, Loyalty 360
December 30
“Engagement. Collaboration. Sustainability. ROI. Some may call these buzzwords, but I predict these are bottom-line concepts that will drive loyalty marketing in 2010,” says Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. “We’ve got our finger on the pulse of the issues our members are struggling with and the strategies and solutions our experts are focusing on. And all signs point to a very consumer-driven, new school approach to loyalty.”
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