Industry leaders such as Apple realize that customer loyalty is one of the main factors that contribute to stock performance. In this FOXBusiness.com interview with Tracy Byrnes and Chris Cotter, Mark Johnson, President & CEO, Loyalty 360 discusses the bottom line value of customer loyalty.
Continue ReadingMembers Earn More Bonus Points for Each Stay – Proving the Value of Loyalty
BEVERLY HILLS, CA (July 15, 2009) - Hilton HHonors, the loyalty program for the Hilton Family of Hotels, announced today its mid-summer promotion that gives members a reason to take more than one vacation before the summer ends. With more than 3,000 participating Hilton Family hotels around the world, members can earn 500 bonus points during their first summer stay and can earn up to 10,000 bonus points after five stays.
Continue ReadingHuggies Brand Shows Appreciation for Moms By Giving Away One-Year Supply of Diapers to One Lucky Winner Every Day for a Year!
NEENAH, WI (July 14, 2009) – At a time when the economy has left families feeling the crunch, Huggies brand has launched a reward program to show appreciation for Moms. Huggies Enjoy the Ride Rewards offers Moms the chance to earn points that will let them enter sweepstakes, instant win games and more. In addition to prizes that members can win at http://www.EnjoyTheRideRewards.com, Huggies brand is further continuing the journey with Mom by giving her a chance to win a one year supply of diapers every day for the next year!
Continue ReadingOne of the most interesting presentations at Loyalty Expo last week was by Maritz Loyalty on the need to redefine customer loyalty. Their view is that social media has fundamentally and permanently reset consumer expectations about the brand experience – and call this the Loyalty 2.0 era. They contend that “analog” loyalty programs have to change to become engaging, immersive and interactive…and fun.
Historically, loyalty has been the “get more” industry, offering customers a reward for purchases – more purchases generate more discounts, points or other rewards. All the effort has focused on motivating a purchase, and on the person making the purchase.
Continue ReadingWe have a limited number of unused sponsor discounts from multiple vendors, and we would like to extend our readers the opportunity to utilize these discounts.
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Couponing, a strategy to build loyal customers?
