This Week In Loyalty

  • 4.07.2010

    FOXBusiness.com Interview with Mark Johnson, Loyalty 360 on Insights into the Link between Customer Loyalty and the Bottom Line

    FOX News / Loyalty 360

    Industry leaders such as Apple realize that customer loyalty is one of the main factors that contribute to stock performance. In this FOXBusiness.com interview with Tracy Byrnes and Chris Cotter, Mark Johnson, President & CEO, Loyalty 360 discusses the bottom line value of customer loyalty.

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  • 7.22.2009

    Hilton HHonors Offers Progressive Bonus Points as Summer Reward

    Hilton HHonors

    Members Earn More Bonus Points for Each Stay – Proving the Value of Loyalty

    BEVERLY HILLS, CA (July 15, 2009)  - Hilton HHonors, the loyalty program for the Hilton Family of Hotels, announced today its mid-summer promotion that gives members a reason to take more than one vacation before the summer ends. With more than 3,000 participating Hilton Family hotels around the world, members can earn 500 bonus points during their first summer stay and can earn up to 10,000 bonus points after five stays.

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  • 7.21.2009

    New Huggies Brand Rewards Program Helps Moms Enjoy The Ride

    Huggies

    Huggies Brand Shows Appreciation for Moms By Giving Away One-Year Supply of Diapers to One Lucky Winner Every Day for a Year!

    NEENAH, WI (July 14, 2009) – At a time when the economy has left families feeling the crunch, Huggies brand has launched a reward program to show appreciation for Moms. Huggies Enjoy the Ride Rewards offers Moms the chance to earn points that will let them enter sweepstakes, instant win games and more. In addition to prizes that members can win at http://www.EnjoyTheRideRewards.com, Huggies brand is further continuing the journey with Mom by giving her a chance to win a one year supply of diapers every day for the next year!

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  • 6.08.2009

    Engagement is the New Loyalty

    Judy Hopelain, retailhitsandmisses.com

    One of the most interesting presentations at Loyalty Expo last week was by Maritz Loyalty on the need to redefine customer loyalty. Their view is that social media has fundamentally and permanently reset consumer expectations about the brand experience – and call this the Loyalty 2.0 era.  They contend that “analog” loyalty programs have to change to become engaging, immersive and interactive…and fun.

    Historically, loyalty has been the “get more” industry, offering customers a reward for purchases – more purchases generate more discounts, points or other rewards. All the effort has focused on motivating a purchase, and on the person making the purchase.

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  • 5.13.2009

    Loyalty Expo: Registration Savings and Twitter Tutorial

    Loyalty 360

    We have a limited number of unused sponsor discounts from multiple vendors, and we would like to extend our readers the opportunity to utilize these discounts. 

    In this challenging economic time, your competitors will be there. Can you afford not to be?  Register today! 

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Couponing, a strategy to build loyal customers?