Survey
CCG Pre-Conference Survey: Benchmarking Loyalty Initiatives
By: Customer Communications Group
June 08
A lot of you have asked us for benchmarks and other measures for loyalty initiatives in your industry for comparison purposes. In response to your requests one of Loyalty 360’s charter sponsors, Customer Communications Group (CCG), has developed a loyalty assessment survey.
By: Loyalty 360 Staff
March 11
Do you have a loyalty program that needs repair? Are you looking at new technologies and trying to understand which will best fit your program needs? Do you have a general question about loyalty programs? Tell us more in our brief survey.
By: Epsilon
February 16
The benefits of permission-based email marketing campaigns have a significant impact on purchasing behavior and consumer loyalty in the bricks and mortar world, according to groundbreaking survey research from Epsilon. Consumers responding said the receipt of emails makes them feel better about a company and increases chances that they’ll make a purchase, online or off-line.
THE PULSE
As the economy rebounds, which factor do you think is the most important driver of employee engagement?