A lot of you have asked us for benchmarks and other measures for loyalty initiatives in your industry for comparison purposes. In response to your requests one of Loyalty 360’s charter sponsors, Customer Communications Group (CCG), has developed a loyalty assessment survey.
Do you have a loyalty program that needs repair? Are you looking at new technologies and trying to understand which will best fit your program needs? Do you have a general question about loyalty programs? Tell us more in our brief survey.
Couponing, a strategy to build loyal customers?
