Year Two for Loyalty 360
By: Mark Johnson, President and CEO, Loyalty 360
January 27
Year two for Loyalty 360, the Loyalty Marketer’s Association, and we are expecting great things. 2009 was very interesting and we learned a lot since the launch of the association, Loyalty Management magazine, and our trade shows. We have seen our audiences grow in terms of web traffic and webinar attendance, and the interest in what we are doing overall continues to climb. What was first a core focus on B2C loyalty programs has expanded into a customer-driven scope encompassing the B2B, channel, and employee engagement arenas.
Through all of this interest there seems to be a common theme: the need for best practices and case studies that are focused on measurable behavioral change. Members are telling us that they want and need an organization that will give them the unbiased metrics and insights the market seems to lack. We have heard the same from companies such as A&P and K-Mart, restaurants such as Laundry’s and Applebee’s, and brands such as Glaxo Smith Kline, P&G, and Intuit. And we expect to see more of these types of questions and requests during the coming year.
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THE PULSE
As the economy rebounds, which factor do you think is the most important driver of employee engagement?