By: Mark Johnson, Loyalty 360
December 30
“Engagement. Collaboration. Sustainability. ROI. Some may call these buzzwords, but I predict these are bottom-line concepts that will drive loyalty marketing in 2010,” says Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. “We’ve got our finger on the pulse of the issues our members are struggling with and the strategies and solutions our experts are focusing on. And all signs point to a very consumer-driven, new school approach to loyalty.”
Johnson predicts these key trends will dominate the Loyalty Marketing Industry in 2010: ...
THE PULSE
As the economy rebounds, which factor do you think is the most important driver of employee engagement?