Going Face to Face with the Multi-Channel Experience
By: Dan Ziman, Lithium Technologies
November 10
Last week I attended the 2009 Forrester Consumer Forum (entitled “The Three-Dimensional Consumer: Creating Breakthrough Multichannel Relationships”) at the Fairmont Hotel, as Lithium was a Silver Sponsor. Two years ago at this conference (Fall 2007) – Josh Bernoff (SVP, Idea Development at Forrester) and Charlene Li (founder of Altimeter Group) announced Groundswell – the smash hit, best-selling book with over 80,000+ copies sold. The book was published in April 2008 and launched at the Web 2.0 Conference in San Francisco soon after.
As I attended Josh’s keynote on the Tuesday evening -- where this year’s Groundswell award finalists and winners were announced --it really hit me home how much the social media and community space has really evolved since Josh & Charlene first embarked on their vision of enterprise transformation and the emerging embracement of a new communication channel. For one thing, ...
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