State of the Industry
By: Mark Johnson, President and CEO, Loyalty 360
January 27
Year two for Loyalty 360, the Loyalty Marketer’s Association, and we are expecting great things. 2009 was very interesting and we learned a lot since the launch of the association, Loyalty Management magazine, and our trade shows. We have seen our audiences grow in terms of web traffic and webinar attendance, and the interest in what we are doing overall continues to climb. What was first a core focus on B2C loyalty programs has expanded into a customer-driven scope encompassing the B2B, channel, and employee engagement arenas.
Through all of this interest there seems to be...
First, Do No Harm: The Loyalty Providers’ Role in Protecting Our Clients’ Brands
By: Barry Kirk, Maritz Loyalty
January 13
Talking about work over coffee with a close friend recently, she remarked, “You know, I don’t envy you your job right now. How is any company getting loyalty out of consumers in this economy?”
Her pity for me – and all loyalty marketers by proxy – is not completely unfounded. Consumer trust in U.S. business is low. In fact, its at its lowest level in 10 years, dropping from a high of 58 percent in 2008 to a dispiriting 38 percent, according to the 2009 Edelman Trust Barometer.
Loyalty 360 Weighs in on 12 Key Loyalty Marketing Trends for 2010
By: Mark Johnson, Loyalty 360
December 30
“Engagement. Collaboration. Sustainability. ROI. Some may call these buzzwords, but I predict these are bottom-line concepts that will drive loyalty marketing in 2010,” says Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. “We’ve got our finger on the pulse of the issues our members are struggling with and the strategies and solutions our experts are focusing on. And all signs point to a very consumer-driven, new school approach to loyalty.”
Fuel as a Loyalty Currency: Shifting from Supermarket Channel to Convenience Store Channel
By: Nicole Nunn Walker, VP of Marketing, MetroSplash System Group
December 15
When grocery chains such as Kroger, Albertsons and Safeway began placing fuel pumps in their parking lots many fuel and convenience store retailers viewed this as yet another competitive blow to their gasoline profits. C-Store retailers bank on using their fuel offering and competitive gas prices as a way to attract customers and entice them to enter the store and purchase additional convenience items – many priced at a higher margin convenience price...
Voice-of-the-Customer – What Does That Mean for Loyalty and Engagement?
By: Mark Johnson, Loyalty 360
December 09
It has been almost a year since we launched Loyalty 360 – The Loyalty Marketer’s Association. As the interest in what we have created continues to grow, we still see uncertainty about what loyalty is and how to achieve it. The array of questions – in terms of the breadth, depth and the sheer number that we get from our partners and the market in general – continues to increase. What does that tell us?
Next PageTHE PULSE
What media is your organization most focused on to increase loyalty and engagement?
IHG’S Priority Club(R) Rewards to ‘Give Back’ Up to 400 Million Loyalty Points in Worldwide ‘Luckies