Although tentative, the economic outlook for small businesses shows some signs of improvement. But according to MetLife’s 9th Annual Study of Employee Benefits Trends, small businesses (those with fewer than 500 employees) may now face a new challenge, employee retention, as there has been a significant decline in employee loyalty. In November 2008, 62% of small business employees reported feeling a very strong sense of loyalty toward their employer, but in 2010 that number dropped to only 44%. In fact, 34% of small business employees surveyed would like to work for a different employer. In contrast, small business employers’ perceptions of that loyalty remained essentially unchanged over the last few years with 54% currently believing that their employees feel a strong sense of loyalty to the company.
Continue ReadingSocial media has evolved from a platform designed for personal interaction to a powerful marketing tool. Organizations are now seeing the benefits of social media to establish, retain and grow brand reputation and loyalty. While it may have hit the mainstream, both for personal and business uses, navigating social media can still feel like unchartered waters.
Continue ReadingBrand preferences and customer loyalty often are measured by marketers as the "holy grail" and as benchmarks of consumer behaviors. In a new poll released today, lesbian, gay, bisexual and transgender (LGBT) adults confirmed attitudes that strengthen their loyalty to companies as well as their brand preferences.
Continue ReadingGeehan Group, the recognized leader in connecting B2B Executives to their most strategic customers in order to maximize customer retention, sales, profits and long-term market alignment, announces the release of a new white paper titled, "Designing & Managing a World-Class Executive Sponsor Program" by Geehan's Senior Consultant, Karen Posey.
Continue ReadingThe announced acquisition of rival T-Mobile will bring AT&T a more loyal customer base, according to the latest study on phone-based customer service quality conducted by Vocal Laboratories Inc. (Vocalabs). In telephone interviews conducted immediately following a customer service call, 73% of T-Mobile customers interviewed in Q1 2011 said they would subscribe again to T-Mobile's service, as compared to only 62% of AT&T customers.
Continue ReadingAs a consumer, what is your preferred in store payment method?
