• Membership in hotel loyalty programs reached 176.8 million, making up one-third of total loyalty program membership. With most programs having a zero entry fee, this number may well reflect the fact that many travelers join multiple programs just to have the basic membership benefits. Their allegiance to a program is, however, often trumped... Read More

  • Guest experience is well recognized in the industry as the primary driver of loyalty. The Zagat 2012 America’s Top Restaurants Survey found that service – at which consumers are still looking more critically than anything else in a restaurant – continues to be the main complaint of a 66 percent of diners. Further, a recent... Read More

  • Loyalty 360 Interview with Martie Woods, Vice President and Chief Experience Officer - Deluxe Corporation

    Martie Woods is Vice President and Chief Experience Officer at Deluxe. With expertise in consumer psychology and buying behavior, Martie’s charge is to improve customer engagement and loyalty throughout the... Read More

  • It's no secret that the power of social media lies in the connections it creates. More companies, however, are also realizing that good social CRM connections can improve their bottom line as well.

    Starwood Hotels & Resorts Worldwide is a case in point. The company's Starwood Preferred Guest loyalty program... Read More

  • Marketers have concerns about the impact their retention programs are having on customer loyalty, according to the top-line findings in a paper from SAS and Loyalty 360. Only 24% of them believe their efforts are very effective in delivering desired results, while 22% indicate their programs are neutral in their impact – or worse.

    ... Read More

  • How does your company define a loyal customer? Is it someone who's purchased from you more than three times? Or maybe you count Facebook "likes," or Twitter followers? Do you have a rewards punch card, or a store credit card?

    Knowing which of your customers are most loyal to your brand and having the capability to act on that... Read More

  • Many of today’s marketers rely on loyalty programs to improve customer relationships and experiences. In fact, a majority of loyalty program marketers use this tool to manage customer retention and increase revenue, according to a survey conducted by Kobie Marketing.

    During a recent Loyalty 360 webinar titled: Read More

  • Single product manages many stores' programs

    Jack Kennamer stood in line at a Dick’s Sporting Goods store last November and watched as Black Friday shoppers fumbled through key chains packed with loyalty cards, while others clogged checkout lines while signing up for new cards. So Kennamer, president of... Read More

  • Attention, retailers! We know it’s tougher than ever to turn customers into loyal evangelists for your brand. The experts say:

    Christine B. Whittemore: “The winners in retail today are retailers who understand that the customer calls the shots. Few retailers can compete strictly on price…”<... Read More

  • Although 2012 holiday gift-giving is officially over, we’ve got another present for you: Game-Changers 2013 Predictions – Part 2. Yes, more than a dozen thought leaders (guests on previous Coffee Break and In the Cloud programs) will gaze into the SAP Game-Changers Radio crystal ball, joining our 14 experts from last week&rsquo... Read More

  • It’s a phrase echoed by brands in their quest to attract and retain customers, yet, in talking with marketers across myriad industries, we realized that it’s a concept that is often very misunderstood.

    However, it is the key to building and maintaining strong, sustainable, and profitable customer relationships.

    ... Read More

  • Mark Johnson is the President and CEO of Loyalty 360. He is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what... Read More

  • Orbitz Worldwide, the Chicago-based online travel agency, is to announce a new customer-rewards program Monday that executives contend will give it a notable advantage over rivals.

    The loyalty program featuring new Orbucks reward currency represents a "pivot" for 12-year-old Orbitz, which was born of an airline alliance but has... Read More

  • The nation’s charities are getting a powerful new ally: millions of loyal Kroger shoppers.

    In a new twist on giving, the nation’s largest supermarket chain also aims to bag more customers and bigger sales receipts. It’s rolling out a nationwide program that lets loyalty card holders select charities to which Kroger... Read More

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