If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the…[read more]
We know that consumers are empowered, and we know that they are not static targets to be blasted by the…[read more]
We all struggle with relationships, so it’s no wonder that brands struggle with relationship marketing. There are self-help books by…[read more]
In my past experience, even when working closely with SEO and PPC marketing firms, our online marketing campaigns have yielded…[read more]
Loyal and giving? Wow you are just the sweetest! Interested in donating your loyalty points/miles? Many Loyalty programs do indeed…[read more]
We know that consumers are empowered, and we know that they are not static targets to be blasted by the…[read more]
We all struggle with relationships, so it’s no wonder that brands struggle with relationship marketing. There are self-help books by…[read more]
If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the…[read more]
We know that consumers are empowered, and we know that they are not static targets to be blasted by the…[read more]
There’s nothing revolutionary about gauging consumer opinion, except when you use social media to help. Incorporating properly distilled data from…[read more]
Whose mobile communications are hitting the spot? Which broadcast strategy helps banks make an emotional connection with their customers? Who…[read more]
A clash of the titans, featuring names like Google, Apple, Verizon and American Express, is now underway. What are these…[read more]
While the costs of any endeavor are a critical factor for consideration, I would be remiss if I didn’t open…[read more]
The Bedford store includes veteran store manager Robin Crissey and her three technicians – Keith Hoover, Randy Stiffler, and Michael…[read more]
Customers are always the core of any business. However, in 2012, customers will require more personalize attention than ever before.…[read more]
If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the…[read more]
We’ve all seen the reports and research we need to justify having a solid mobile strategy: Mobile video anticipated to…[read more]
With the marketplace being as consumer driven as it is today, financial service providers and merchants need to pay keen…[read more]
If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the…[read more]
For Clarabridge, 2011 was another banner year. We saw customer growth by well over 50%, Software-as-a-Service (SaaS) revenue growth by…[read more]
Are your interactive marketing goals aligned with the industry’s 2012 trajectory? Our experts assembled…[read more]
In my view of things, as a (semi) professional in software product marketing focused…[read more]
Let’s face it. No one is perfect 100 percent of the time. Mistakes happen.…[read more]
In my past experience, even when working closely with SEO and PPC marketing firms,…[read more]
I recently came across an article by Tom Searcy, Break down a Sales Presentation…[read more]
Harnessing the Power of Brand Warmth and Competence - An Advisory Services White Paper Groundbreaking research in customer behavior has…
Customer Engagement. It’s a phrase echoed by brands in their quest to attract and retain customers. Yet, in talking with…
One of the most valuable assets companies have is the data they collect on their customers. However, many companies struggle…
Covario Ranks the SEO Health of Leading High-Tech Websites IBM and T-Mobile Tie for First based on Web Content, Link…
Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011:…
Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011:…
Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011:…
Mark Johnson, President & CEO of Loyalty 360, asks attendees of the Card Forum and Expo, held in Miami, Florida,…
Are you currently using social media to communicate with your customers?