Loyalty Today
By: Syfy, a network of NBC Universal
March 10
The global market leader in browser-based Massively Multiplayer Online Games (MMOG), Bigpoint, (http://www.bigpoint.com/) will be demonstrating the next generation of client-free PC gaming at Game Developers Conference 2010. Leading its product slate for 2010 will be Battlestar Galactica Online, a tactical space combat and adventure MMOG based upon Syfy’s Battlestar Galactica series. The game, inspired by one of the most popular science fiction series in television history, will launch worldwide exclusively this fall on Syfy.com for a 30 day period. The Unity co-developed MMOG will offer state of the art graphics that can be played directly in an Internet browser.
LivePerson Intelligent Engagement Generates 299% ROI for ShopNBC
March 09
LivePerson, Inc., a provider of online engagement solutions that facilitate real-time assistance and expert advice, today announced key findings of a commissioned study, conducted by Forrester Consulting on behalf of LivePerson, illustrating the incremental value and benefits of a LivePerson intelligent engagement solution deployed at ShopNBC.com, the online companion of the ShopNBC television channel.
By: American Psychological Association
March 08
Employers who understand the link between employee well-being and organizational performance are best positioned for success in the economic recovery, the American Psychological Association reported at its Psychologically Healthy Workplace Awards ceremony this weekend. APA recognized five organizations for their comprehensive efforts to promote employee health and well-being while enhancing organizational performance.
Bing’s Virtual Bling Buys Facebook Fans
By: Brian Morrissey, AdWeek
March 05
Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in Microsoft's Bing page gaining 425,000 fans in a single day, more than tripling the 117,000 fans it had. The program, created by digital agency Deep Focus and brand engagement network Social Vibe, shows the potency of the exploding world of social gaming, fueled by currency that lets players buy virtual items. Zynga's FarmVille is a runaway smash on Facebook, boasting over 82 million players who tend crops and raise livestock on virtual farms.
Hilton HHonors Members and Hilton Worldwide Aid the Red Cross Relief Effort in Haiti
By: Hilton Worldwide
March 04
Travelers worldwide have donated their points to aid the victims of the January 12, 2010 earthquake that devastated the country of Haiti. Hilton HHonors, the loyalty program for Hilton Worldwide’s portfolio of brands, has partnered with the International Federation of Red Cross and Red Crescent Societies, the world’s largest humanitarian organization, to provide an opportunity for HHonors members to donate their points to support Haiti earthquake relief efforts. In addition, Hilton HHonors pledged to match the total number of member donations – dollar-for-dollar – up to $250,000.
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