Under Armour is determined to strike a chord with female athletes—many of whom have been buying the brand, but aren’t that emotionally attached to it.
The company has kicked off a campaign that includes a Facebook page dedicated to women’s performance apparel. The target demographic is a female consumer who “trains in Under Armour, but doesn’t really know about the brand other than [that] it’s her boyfriend’s brand," said Adrienne Lofton, senior marketing director of Under Armour’s women’s business.
Shutterstock, the leading global provider of stock images and stock footage by subscription, has applied its winning ways to the social media realm, creating the strongest sense of community for buyers and contributors in the stock image industry.
Over the last year, Shutterstock has developed several innovative apps, such as Shuttertweet for Twitter and the Shutterstock Contributor App for Facebook, which enable contributors to alert friends and followers when Shutterstock accepts or sells their images.
Continue ReadingAlliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced it has signed a multi-year agreement with David's Bridal, Inc., the nation's leading retailer of bridal and special occasion attire.
Continue ReadingPeople evaluate brands in the same way that they instinctively perceive and judge one another – in terms of warmth and competence – and these judgments are highly predictive of brand purchase intent and loyalty, according to a study released today.
Continue ReadingResearch has predicted that $290 million will be spent on technology alone across new hotels in the Middle East and there will be over 108,600 rooms coming online by 2011. This coupled with the crowded and lucrative nature of the industry has meant that hotel operators and owners have woken up to the need to invest in state-of-the-art technology as a way to differentiate them and remain competitive.
Continue ReadingCouponing, a strategy to build loyal customers?
