Why Services are a Key to Success in Omnichannel Marketing

The shift from a single channel marketing mindset has happened. Marketers are integrating online and offline efforts to gain a true understanding of our customers’ behavior. Technology innovations have kept pace as marketers continue to enhance their omnichannel strategy, developing new programs to send dynamic, real-time content that is relevant to the individual consumer. Achieving this integration is no easy feat for marketers. There are many steps that come in to play and it....

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