The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs. If you’re benchmarking your referral program against theirs to gauge how you’re doing, it’s easy to get discouraged.
Flying under the radar are the thousands of companies quietly finding success with *non-viral* Refer-a-Friend programs. And it turns out that these companies are actually better learning opportunities....