Loyalty Today is your destination for daily insights from leading industry blogs -- Interact with the best minds in the business and find content focusing on customer loyalty, engagement, CEM, CRM and more all in one place!
  • Seize the Moments in your Customers’ Journey

    Default Image

    The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to negative curvature, or vice versa. In political science, an inflection point is a moment in history that dramatically alters a geopolitical situation, for better or worse.When it comes to...Read More
  • 3 Ways Dealers Can Use Tech to Improve Customer Experience

    Default Image

    In their November mid-year update DealerRater announced that Lexus (luxury segment) and Hyundai (mass-market segment) were in the lead for the 2016 Customer Rating Index. The final winners, chosen based on average consumer ratings posted on DealerRater,  will be announced in April as the highest (and lowest) ranked manufacturers by experience at the dealership level. Their...Read More
  • Customers Frustrated with Brands that Fail to Personalize

    As your customers get increasing sophisticated in their shopping behaviors, their expectations in receiving personalized experiences from your brand are increasing exponentially. According to an Infosys report:59% of customers say that personalization influences their shopping decisions.31% of customers would like their shopping experience to be more personalized...Read More
  • Elevating Customer Engagement Optimization

    Default Image

    Are you helping your organization drive toward the Next Big Thing?In Ryan Hollenbeck’s recent blog called Trends Worthy of Your Attention in 2016 he discusses how a new market called “Customer Engagement Optimization” continues to emerge from the convergence of workforce optimization (WFO) and engagement management (EM).He highlights several...Read More
  • Making Content Marketing Effective: Choose the Right KPIs

    Default Image

    I’m worried about the future of Content Marketing.According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the year prior. Organizations are spending more of their marketing budgets on content marketing but aren’t proving its value.While some may claim technical inefficiencies or lack...Read More
  • Loyalty Program Drivers: Is Your Financial Institution in it for the Right Reasons?

    Marketers across virtually every industry have turned to loyalty programs to help build their brands and drive consumer behaviors. Many succeed, others do not. Yet in the banking world, it seems more common for programs to struggle for efficacy and profitability. Why is that?WHAT’S DIFFERENT IN THE FINANCIAL INDUSTRY THAT MAKES IT SO DIFFICULT TO MAKE YOUR LOYALTY PROGRAM...Read More
  • Making Content Marketing Effective: Choose the Right KPIs

    I’m worried about the future of Content Marketing.  According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the year prior. Organizations are spending more of their marketing budgets on content marketing but aren’t proving its value.While some may claim technical inefficiencies...Read More
  • Seize the Moments in Your Customers’ Journey

    The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to negative curvature, or vice versa. In political science, an inflection point is a moment in history that dramatically alters a geopolitical situation, for better or worse. When it comes to...Read More
  • Aimia Named a Leader in End-To-End Customer Loyalty Solutions for Large and Midsize Organizations

    Default Image

    What a great way to start 2016! Forrester, one of the most influential research and advisory firms in the world, recognized Aimia as a Leader in two of its latest reports: The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016, and The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016.These two widely-read research...Read More
  • Elevating Customer Engagement Optimization

    Are you helping your organization drive toward the Next Big Thing?In Ryan Hollenbeck’s recent blog called Trends Worthy of Your Attention in 2016 he discusses how a new market called “Customer Engagement Optimization” continues to emerge from the convergence of workforce optimization (WFO) and engagement management (EM).He highlights several underlying trends in WFO and...Read More
  • Displaying results 1-10 (of 4979)
     |<  < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|