Every marketer knows the importance of a loyal, engaged customer base. These customers are the lifeblood of a business—the repeat buyers, the brand enthusiasts, the unpaid spokespeople for your company. But loyal customers serve another purpose, beyond providing a steady stream of revenue. They can also help to ensure that your email messages reach their intended recipient.
And why is that so important? Think about this: if your emails fail to reach the inbox, your customers never have the opportunity to read and....