A focus on customer loyalty and the customer experience have always been top priorities for Caesars Entertainment. As a major player in the gaming and entertainment industry, Caesars faces competition from almost every angle. It is, therefore, crucial for Caesars to design and offer a customer experience that drives loyalty and encourages repeat visits to its list of renowned properties, which include Harrah’s, Caesars and Horseshoe casinos.
 
With such a diverse array of properties and locations, Caesars is....

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