No brands are safe from the threat of digital disruption. But the brands that realize and recognize this are, at least, farther ahead than those who refuse to break away from the grip of convention. As brands in the travel and entertainment industry know far too well, the next Airbnb or Netflix can be (and probably is) right around the corner, but you don’t necessary have to be operating within these industries to notice both the dangers and the opportunities that such disruption can bring.
 
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