From promoting consumer engagement to driving sales, loyalty programs have long been praised for their ability to impact the bottom line. But as more and more merchants introduce loyalty programs into their marketing strategies, it’s becoming difficult to find unique ways to keep consumers engaged. After all, U.S. consumers hold more than three billion loyalty program memberships – which equates to more than 29 per household.
Given the prevalence of loyalty programs across the U.S. and around the world, merchants....