When a medium becomes digital, it becomes addressable at the household level, and then it becomes a growth market for Acxiom. That is according to Rick Erwin, president and general manager of Acxiom Audience Solutions. Targeting personalized and digitized customer engagement is at the heart of the launch of Acxiom TV.
Acxiom, an analytics and software-as-a-service company, announced the launch of Acxiom TV....