In this Issue
  • Online Exclusives | February 02, 2017
    Andrew George, Manager, National Donor Loyalty & Retention at Canadian Red Cross, realizes that his company has a unique set of challenges when it comes to customer loyalty and customer engagement. But, his company takes these topics very seriously and is fiercely committed to its donors... Read More
  • Online Exclusives | February 02, 2017
    Corbitt Chandler, vice president of marketing at Iron Tribe Fitness believes that listening to and investing in customers equates to enhanced brand loyalty. Loyalty360 caught up with Chandler to find out more about the company’s efforts regarding customer loyalty, customer experience, and... Read More
  • Technology, Trends & Rewards | February 02, 2017
    The Aimia Team , Aimia
    Aimia’s annual Loyalty Lens research study tracks customer attitudes to brands, data sharing and privacy, and engagement with technology. This year’s edition offers insights on how customer attitudes are changing regarding the exchange of personal information with brands – and... Read More
  • Best Business Practices | February 02, 2017
    Lauren Mead , TimeTrade
    It’s easy to send an email. Anyone can do it. But using email to make it easy for prospective customers to schedule a call or meeting with your business, isn’t. In order to actually increase a customer’s loyalty to an organization, a path must be built that allows an induvial to... Read More
  • Best Business Practices | February 01, 2017
    Kate Atty , Clutch
    Just 20 percent of U.S. shoppers complete a purchase on their phone after placing an item in their virtual shopping cart. At the same time, mobile engagement is highly correlated with purchase intent, with more than 70 percent of mobile searches leading to action on a website within one hour, and... Read More
  • Featured Columnist | February 01, 2017
    Marketers are always looking for the next breakthrough to cut through the media clutter and capture the attention of the consumer.  Agencies, software providers and consultancies are more than happy to provide a continuous flow of shiny objects or new tactics.  Today’s loyalty... Read More
  • State of the Industry | February 01, 2017
    Todd Nelson, Bill Termini , Harco, CMTO Consulting
    Over the years, marketing has become a very significant tool for a competitive edge. The business environment, however, has become quite complex as well. From the very top down to the very customer end, processes have evolved and there is visible innovation in the way decisions are made now... Read More
  • Executive Insights | February 01, 2017
    Yair Holtzer , Como
    Last week, at the world’s largest retail exhibition – the National Retail Federation’s BIG Show in New York City – people talked a great deal about making data-driven decisions. Although the traditional services of the retail world were still at the forefront &ndash... Read More
  • State of the Industry | February 01, 2017
    Joanna Młynarska & Mateusz Skowronek , Comarch
    The topic of loyalty programs in the digital age has emerged directly from our observations and discussion with customers. We saw many companies struggling to assess and select, from a vast pool of tech novelties, which innovations were a better fit to the needs of their digital customers, and... Read More
  • Technology, Trends & Rewards | February 01, 2017
    It’s expected that the majority of US marketers will allocate more money to their loyalty budgets this year. Program enhancements are well underway to create unique and memorable experiences for loyalty members within the travel industry. Marketers are focused on providing a consistent... Read More
  • Best Business Practices | February 01, 2017
    James Glover , Coherent Path
    “The grass is always greener.” The saying applies to many situations in life and marketing is no exception. Today, there’s so much focus on customer acquisition, but in many cases, merchants already have the most valuable players in their current networks. While bringing in new... Read More
  • Best Business Practices | February 01, 2017
    Ronda Slaven , Synchrony Financial
    It’s hard to imagine American retail without financing. Since the 1930s, consumer financing has fueled consumer spending and made major purchases possible for generations of shoppers. Imagine the shopper in the 1930’s.  When the need arose for a washing machine, customers went to... Read More
  • Technology, Trends & Rewards | February 01, 2017
    Summer Felix , The Draw Shop
    This simple strategy is the gas to almost any fire—simply put, nobody gets it right the first time, so you have to do your best, test what works (and what doesn’t), and try again. But when the method used to test and iterate your UX strategy is flawed, incomplete, or ineffective... Read More
  • Best Business Practices | February 01, 2017
    Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies. Loyalty360 caught up with Pam Spier, a Senior Manager at Lenati, to find... Read More
  • Best Business Practices | February 01, 2017
    What do top hoteliers like Marriott and innovative retailers like Columbia Sportswear and Togo’s all have in common? They have found a way to engage loyal customers and help them stay connected between visits, in the process encouraging brand advocacy, growing earned media and even... Read More
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