Loyalty360

They face the dual challenge of keeping customers satisfied and exploring new ways to deliver new services that can provide additional value.

The key difficulty is managing the user learning curve when using new applications, a critical component to ensure that the applications are viewed as enhancements and not headaches.

IDC has conducted several studies examining the potential adoption of and willingness to pay for next-generation applications. This research has focused on both consumers and the small office/home office market. 

How Telecommunications Vendors Can Use Customer Support Services to Increase Revenue