Industry News
Bing’s Virtual Bling Buys Facebook Fans
By: Brian Morrissey, AdWeek
Posted in: Industry Articles. Loyalty Today.
March 05
Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in Microsoft's Bing page gaining 425,000 fans in a single day, more than tripling the 117,000 fans it had. The program, created by digital agency Deep Focus and brand engagement network Social Vibe, shows the potency of the exploding world of social gaming, fueled by currency that lets players buy virtual items. Zynga's FarmVille is a runaway smash on Facebook, boasting over 82 million players who tend crops and raise livestock on virtual farms.
Women, Middle-aged Do Most Mobile Social Networking
By: The Nielsen Company
Posted in: Industry Articles.
March 04
Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company.
Midwest Airlines brand ‘appears headed for retirement’
By: Ben Mutzabaugh, USA Today
Posted in: Industry Articles. Loyalty Today.
March 02
The Midwest Airlines name and logo may finally be set to ride into the sunset. That's according to the Milwaukee Journal Sentinel, which writes that "one year after marking its silver anniversary, the Midwest Airlines brand appears headed for retirement, a move that could cut costs and create a more focused marketing approach for Midwest's new owner."
Midwest's new owner is...
Less is the new more: E-mail marketing is social
By: Stephanie Miller, Return Path
Posted in: Industry Articles.
February 28
The social nature of the Internet is changing e-mail marketing for the better. The old mentality: “Just send it; it's cheap.” The result: High subscriber fatigue, inconsistent inbox deliverability, declining response rates and virtually no ability to forecast or predict response.
The low cost of e-mail marketing blocked any incentive to do the right thing by subscribers. Now, subscribers find they can easily connect to brands in other ways, and they demand that e-mail messages be more relevant and inspiring. If not, they unsubscribe, ignore or click the Report Spam button (which can depress inbox placement for all messages).
Travel marketers boost digital efforts
By: Dianna Dilworth, DMNews
Posted in: Industry Articles.
February 27
For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers. Airlines and hotel chains alike have been integrating efforts across online channels including search, e-mail, mobile and social media, with offline channels such as direct mail and in-store signage, in order to get marketing messages out to customers and prospects.
Spyro Kourtis, president and CEO of the Hacker Group, a direct marketing agency, said their goal is to provide easy access to travel information and hit customers across the sales cycle in various channels. He notes that many of his travel clients communicate with customers via e-mail, direct mail and social media. They use data to track which customers respond best to which media.
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