Industry News
VersaPay Signs Agreement with Major Canadian-based Vacation Package Provider
By: VersaPay
Posted in: Industry Press Releases.
March 13
VersaPay Corporation, a provider of merchant credit, debit, gift and loyalty card payment processing solutions, today announced that it has signed a five-year, exclusive agreement with a major Canadian vacation package provider.
"With its more than $250 million in credit and debit card transactions last year, we expect this customer to increase our annual gross transaction value run rate by approximately 50%," said Michael Gokturk, CEO VersaPay. "This is our most significant customer win to date, validating our ability to serve large-scale merchants and provide competitive pricing. We continue to expand our presence in the vacation travel industry, a market that provides further growth opportunities."
Under the terms of the Agreement, VersaPay will be...
MasterCard’s Momentum in Emerging Markets Makes (payment) Innovation Move
By: MasterCard and PYMNTS.com
Posted in: Industry Press Releases.
March 13
PYMNTS.com interviews MasterCard’s President of Global Products and Solutions, Gary Flood who discusses how the economic crisis drives payment Innovation. Flood sees both technology and consumers driving solutions that will shape the future of the payments industry. When asking Gary about new developments from the merchants’ perspective he says, “Paypass has provided a great deal of capability for us… [and] the ability to speed transactions through on a checkout, as well as providing some ingenuity and innovation… So I think for us, merchants are big, they’re important; we’re spending a lot more time with them.”
MacroSolve Launches ClubInsight, Powered by ReForm XT
By: MacroSolve
Posted in: Industry Press Releases. Loyalty Today.
March 13
MacroSolve, Inc., (OTCBB: MCVE), announced today the launch of ClubInsight™, the second in a series of industry-specific mobile business apps Powered by ReForm XT™. ClubInsight is a custom branded mobile app for golf and country clubs and other membership and sports associations. The application provides a powerful mobile promotions, marketing and sales tool, offering clubs a custom-branded smartphone app.
Membership retention and promotion are critical to a club's ongoing success and keeping members engaged can be a challenge. ClubInsight enables club managers to offer their members a free, club-branded mobile app for their iPhone or Windows Mobile smartphone to keep them involved, informed and satisfied. ClubInsight will be available on most BlackBerry and Android smartphones in the near future.
STRATMARK Launches Ground-Breaking Newspaper Loyalty Program
By: STRATMARK
Posted in: Industry Press Releases.
March 12
-STRATMARK, a leading direct response marketing agency in Dallas, Texas, has launched a dynamic new subscriber loyalty program for newspapers. My Reader Rewards is a first in the industry.
Starwood Launches Super-Secret Loyalty Program
By: HotelChatter.com
Posted in: Industry Articles.
March 12
Barb DeLollis over at USA Today's Hotel Check-in is reporting that Starwood Hotels has launched a super-secret new loyalty program, separate from the SPG program.
Apparently, Starwood is trying to identify new levels of important guests aside from their frequency of hotel stays. Here's what Mark Vondrasek, Starwood's senior vice president of interactive and loyalty marketing, told Barb today:
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