RewardsNow Inc., a turnkey loyalty marketing solutions company, has been named one of the nation's fastest growing companies on the Inc. 5000 annual list. This is the fourth consecutive year that RewardsNow has been recognized as one of the top growing companies in the nation ranking this year at 841 and a 3-year growth rate of 358%. Each year, RewardsNow's ranking in the Inc.500/5000 has also steadily climbed.
Continue ReadingIn the age of fast-swipe rewards cards, Albertsons is taking a nostalgic approach to loyalty.
"As a child, my mom used to get stamps every time she went shopping and she would use those stamps to buy crystal," said Lila Rodriguez, communications manager for Albertsons. "Back in the day, that's how stores rewarded loyal customers."
With a nod to the old rewards programs, the Southern California grocery chain has teamed up with Thomas Professional Cookware to launch a stamp-for-cookware trading program.
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Under Armour is determined to strike a chord with female athletes—many of whom have been buying the brand, but aren’t that emotionally attached to it.
The company has kicked off a campaign that includes a Facebook page dedicated to women’s performance apparel. The target demographic is a female consumer who “trains in Under Armour, but doesn’t really know about the brand other than [that] it’s her boyfriend’s brand," said Adrienne Lofton, senior marketing director of Under Armour’s women’s business.
“Happy Hour” promotions are in full swing at TMN, Portugal’s largest wireless provider, following a successful Convergys Smart BSS Solutions upgrade. With the upgrade, TMN can now expand its roster of creative and attention-grabbing promotions, such as the “Happy Hour” offers currently available to subscribers, as well as drive enhanced system performance for an improved customer experience.
Owned by Portugal Telecom, TMN has been a Convergys client since 2001. In that time, Convergys has delivered improvements in its Smart BSS Solutions system capabilities and performance to help TMN serve its growing subscriber base, which now numbers more than 7 million.
Continue ReadingMedia Logic, an award-winning, strategic marketing firm that specializes in “conversation-centric” marketing, today announced it developed a foursquare loyalty program for F.Y.E., a national retail chain of more than 550 stores offering a wide selection of entertainment products, including CDs, DVDs and video games. The program is designed to drive customers to store locations using daily rewards for everyone who checks in and rewards for frequency of check-ins with the social media application.
“F.Y.E.’s program is designed to address two related challenges that retailers face today: how to foster brand loyalty and how to keep customers coming back on a more frequent basis,” said Barry Burmaster, director of marketing, Visual Merchandising, CRM and fye.com at F.Y.E.. “foursquare is a powerful means to these ends that the retail market has only begun to use to its potential.”
Continue ReadingCouponing, a strategy to build loyal customers?
