You count on marketing and spend a lot on marketing campaigns to drive leads, pull in customers, position your brand, position your product...all to help make the SALE. The microscope is turned on, the numbers are being reviewed more and more often; everyone is trying to secure more sales with a lot less money and resources. What if you could…
Continue ReadingLoyalty 360 provides even more benefit and insight to its members through market driven research. We believe that “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage” (Jack Welch, former Chairman and CEO of General Electric). Loyalty 360 aims to facilitate that learning and competitive advantage through conducting and providing access to surveys, research, polls, whitepapers, case studies, and more.
TSYS, a Gold level sponsor of Loyalty 360 since 2010, teamed up with Loyalty 360 in the fall of 2011 to conduct research on how to make customer data actionable—how to acquire it, and what to do with it. Loyalty 360, on behalf of TSYS, polled 122 marketers to learn if and how brands are using customer data—how they collect it, how they interpret it, the challenges they face, and how they are using the data to drive marketing decisions.
Continue ReadingTaking a look back at 2011, several key trends greatly impacted the world of customer loyalty. From working to infuse gamification and mobile into loyalty programs, to contending with the explosion of social shopping and desire for immediacy of rewards, marketers were clearly striving to understand best how to capture the hearts and minds of the social media-savvy customer.
Continue ReadingMarketers have seen continuous change for years now, much of it driven by new and disruptive technologies. And while tremendous change brings tremendous opportunity, we see that the changes in technology are driving a reemergence of the human factor in marketing. It’s never been only about the technology, even though technology has a loud voice. But more and more, the common factor that ties it all together is how we use the technology to better engage and build relationships with other humans.
Continue ReadingMotivation has many sources. Simply put, motivation boils down to people taking action because they either want to or they have to. Most action at work takes place because people want to. The question then becomes what can we do to cause people to be motivated to take action? Preferences vs. Actions A noted researcher in the field of behavioral…
Continue ReadingFor how long did you celebrate your last raise? Was it months? Weeks? Days? I asked a colleague this question and he laughed. “I probably celebrated my raise for as long as it took me to walk from my boss’s office back to my desk,” he told me. It got me wondering why we wouldn’t be happier with a raise…
Continue ReadingAs a consumer, what is your preferred in store payment method?
